/* ===================================================================== data.jsx — content + mock data layer for the Freedom Filled Pathway Audit (kept separate from logic + design, per the build brief) ===================================================================== */ const AUDIT = { name: "The Freedom Filled\u00ae Pathway Audit", shortName: "Pathway Audit", subhook: "Find where freedom is leaking in your business, and the next move that closes it.", auditVersion: "v0.1", scoringVersion: "2026-06-08-ffp-audit-v0.1", questionCount: 24, }; /* ---- 8 internal dimensions + result-facing language ---- */ const DIMENSIONS = [ { key: "offer_spine", internal: "Offer Spine", leak: "Offer Leak", short: "Offer", blurb: "Clarity, transformation, audience fit, pricing, buying pathway." }, { key: "trust_production", internal: "Trust Production", leak: "Trust Leak", short: "Trust", blurb: "Proof, authority, credibility, point of view, cold-audience trust." }, { key: "demand_engine", internal: "Demand Engine", leak: "Visibility Leak", short: "Visibility", blurb: "Content that works, lead capture, traffic focus, demand creation." }, { key: "sales_leadership", internal: "Sales Leadership", leak: "Revenue Leak", short: "Revenue", blurb: "Follow-up, conversion confidence, leading a buying decision." }, { key: "delivery_leverage", internal: "Delivery Leverage", leak: "Capacity Leak", short: "Capacity", blurb: "Founder dependency, delivery load, repeatability, boundaries." }, { key: "life_integration", internal: "Life Integration", leak: "Freedom Leak", short: "Freedom", blurb: "Family presence, time cost, nervous-system load, ideal week." }, { key: "ceo_identity", internal: "CEO Identity", leak: "Leadership Leak", short: "Leadership", blurb: "Decision rhythm, delegation, ownership, money identity." }, { key: "expansion_readiness", internal: "Expansion Readiness", leak: "Scale & Market Leak", short: "Expansion", blurb: "Message travel, premium pathway, systems ready for more." }, ]; const DIM = Object.fromEntries(DIMENSIONS.map(d => [d.key, d])); /* ---- Result bands (names = content; thresholds = logic) ---- */ const BANDS = [ { key: "leaking_heavily", name: "Leaking Heavily", min: 0, max: 39, note: "Freedom is draining faster than the business can refill it. This is a foundations moment, not a failure." }, { key: "patchwork_growth", name: "Patchwork Growth", min: 40, max: 59, note: "Real momentum, held together manually. A few structural fixes would change everything." }, { key: "freedom_ready_build", name: "Freedom-Ready Build", min: 60, max: 79, note: "A genuinely good business with one or two clear leaks costing you more than you realise." }, { key: "expansion_ready", name: "Expansion-Ready", min: 80, max: 100, note: "Stable, trusted and leverage-rich. The next move is premium expansion, not repair." }, ]; /* ---- Archetypes (names = content; keys = logic) ---- */ const ARCHETYPES = { hidden_authority: { key: "hidden_authority", name: "The Hidden Authority" }, offer_fog_founder: { key: "offer_fog_founder", name: "The Offer Fog Founder" }, trust_rich_teacher: { key: "trust_rich_teacher", name: "The Trust-Rich Teacher" }, manual_maxer: { key: "manual_maxer", name: "The Manual Maxer" }, launch_tired_leader: { key: "launch_tired_leader", name: "The Launch-Tired Leader" }, family_costing_ceo: { key: "family_costing_ceo", name: "The Family-Costing CEO" }, almost_ready_authority:{ key: "almost_ready_authority",name: "The Almost-Ready Authority" }, expansion_candidate: { key: "expansion_candidate", name: "The Expansion Candidate" }, }; /* ---- Profile field options ---- */ const COUNTRIES = ["Australia", "United States", "United Kingdom", "Canada", "New Zealand", "Other"]; const BUSINESS_STAGES = [ { v: "idea", label: "Idea or early foundations" }, { v: "inconsistent",label: "Growing but inconsistent" }, { v: "established", label: "Established with clients or students" }, { v: "scaling", label: "Scaling into more leverage" }, ]; const OFFER_TYPES = [ { v: "services", label: "1:1 services or coaching" }, { v: "group", label: "Group program" }, { v: "course", label: "Course or digital product" }, { v: "membership", label: "Membership" }, { v: "mix", label: "A mix of offers" }, ]; const SOURCES = [ { v: "podcast", label: "Podcast" }, { v: "media", label: "Article or media feature" }, { v: "workshop",label: "Workshop or webinar" }, { v: "partner", label: "Partner or referral" }, { v: "organic", label: "Instagram, email, or organic search" }, ]; /* ===================================================================== 24 SCORED QUESTIONS — 3 per dimension, 4 answers each. Answer order runs strongest -> weakest for readability; in production the scores object drives the engine, not the order. ===================================================================== */ const QUESTIONS = [ // --- Offer Spine --- { id: "offer_clarity", dim: "offer_spine", text: "When someone lands on your page or profile, how quickly can they tell what you sell?", options: [ { id: "instant", text: "Instantly. One line, one clear transformation, every time." }, { id: "mostly", text: "Mostly clear, though I describe it a few different ways." }, { id: "depends", text: "It depends who's asking. I tailor it on the spot." }, { id: "decode", text: "They'd have to decode it. I explain it differently all the time." }, ] }, { id: "transformation", dim: "offer_spine", text: "Can you name the specific before-and-after your best offer creates?", options: [ { id: "sharp", text: "Yes, sharply. I can say it in a sentence and back it with results." }, { id: "general", text: "Generally, but it comes out as features more than outcomes." }, { id: "feel", text: "I know the feeling I create, less the measurable change." }, { id: "unsure", text: "Honestly, I'm still working out what the real transformation is." }, ] }, { id: "pricing_confidence", dim: "offer_spine", text: "How does it feel to say your prices out loud?", options: [ { id: "easy", text: "Easy. The price matches the value and I don't flinch." }, { id: "ok", text: "Mostly fine, with the occasional wobble on bigger offers." }, { id: "justify", text: "I tend to over-explain or justify the number." }, { id: "avoid", text: "I avoid it. I'd rather they find the price somewhere else." }, ] }, // --- Trust Production --- { id: "proof", dim: "trust_production", text: "If a stranger checked you out today, how much proof would they find?", options: [ { id: "plenty", text: "Plenty. Stories, results and a clear point of view everywhere." }, { id: "some", text: "Some. A handful of testimonials and a few good posts." }, { id: "thin", text: "Thin. I have results but I rarely show them." }, { id: "none", text: "Almost none they could find without asking me directly." }, ] }, { id: "authority", dim: "trust_production", text: "Do you have a clear, repeatable point of view people associate with you?", options: [ { id: "known", text: "Yes. People quote my framing back to me." }, { id: "forming", text: "It's forming. I have themes but not a signature stance." }, { id: "varies", text: "It varies with whatever I'm reading or watching that month." }, { id: "no", text: "Not really. I sound like a lot of other people in my space." }, ] }, { id: "cold_trust", dim: "trust_production", text: "How well do people who've never met you warm up to you?", options: [ { id: "fast", text: "Fast. Cold audiences convert without me on a call." }, { id: "warms", text: "They warm up once they consume a bit of my content." }, { id: "slow", text: "Slowly. It really only works if someone refers me." }, { id: "cold", text: "Cold traffic mostly bounces. I rely on people who know me." }, ] }, // --- Demand Engine --- { id: "content_effect", dim: "demand_engine", text: "Does your content actually create demand, or just fill the feed?", options: [ { id: "demand", text: "It creates demand. Posts lead to enquiries I can trace." }, { id: "some", text: "Sometimes. The occasional post lands, but it's unpredictable." }, { id: "presence",text: "It keeps me present more than it drives action." }, { id: "void", text: "I post into the void and hope something happens." }, ] }, { id: "lead_capture", dim: "demand_engine", text: "When someone's interested, where do they go?", options: [ { id: "system", text: "Onto a list or waitlist I own, with a clear next step." }, { id: "freebie", text: "To a freebie, though I don't nurture them consistently." }, { id: "dm", text: "Into my DMs or comments, which I chase manually." }, { id: "nowhere", text: "Nowhere structured. Interest evaporates if I'm not watching." }, ] }, { id: "traffic_focus", dim: "demand_engine", text: "How focused is your visibility effort?", options: [ { id: "focused", text: "One or two channels, done consistently and well." }, { id: "main", text: "A main channel plus a few I dabble in." }, { id: "spread", text: "Spread thin across everything, consistent nowhere." }, { id: "reactive",text: "Whatever I can manage that week. It's reactive." }, ] }, // --- Sales Leadership --- { id: "follow_up", dim: "sales_leadership", text: "What happens after someone says they're interested?", options: [ { id: "lead", text: "I lead them. Clear follow-up, clear invitation, clear decision." }, { id: "soft", text: "I follow up softly, then back off so I don't seem pushy." }, { id: "wait", text: "I wait for them to come back to me." }, { id: "drop", text: "It usually goes quiet and I let it drop." }, ] }, { id: "conversion_conf", dim: "sales_leadership", text: "How confident are you guiding a buying conversation?", options: [ { id: "very", text: "Very. I can hold the moment and ask for the decision." }, { id: "ok", text: "Okay on a good day, shaky when the stakes feel high." }, { id: "hope", text: "I present, then hope the offer sells itself." }, { id: "avoid", text: "I avoid the direct ask almost entirely." }, ] }, { id: "buying_path", dim: "sales_leadership", text: "How easy is it to actually buy from you?", options: [ { id: "frictionless", text: "Frictionless. Clear path, clear yes." }, { id: "fewsteps", text: "A few unnecessary steps, but it works." }, { id: "manual", text: "Manual. I assemble the path each time by hand." }, { id: "unclear", text: "Even keen people aren't sure how to say yes." }, ] }, // --- Delivery Leverage --- { id: "founder_dependency", dim: "delivery_leverage", text: "If you stepped back for two weeks, what happens to delivery?", options: [ { id: "runs", text: "It runs. Systems and people carry it without me." }, { id: "wobbles", text: "It wobbles but survives with some pre-planning." }, { id: "stalls", text: "It mostly stalls. I'm the engine." }, { id: "stops", text: "It stops. Everything routes through me." }, ] }, { id: "delivery_load", dim: "delivery_leverage", text: "How heavy is the actual delivery load right now?", options: [ { id: "light", text: "Light and leveraged. I deliver to many at once." }, { id: "managed", text: "Manageable, though it's creeping up with each new client." }, { id: "heavy", text: "Heavy. More clients means proportionally more of me." }, { id: "maxed", text: "Maxed out. I can't take more without breaking something." }, ] }, { id: "repeatability", dim: "delivery_leverage", text: "How repeatable is the way you deliver?", options: [ { id: "systemised", text: "Fully systemised. Same strong result every time." }, { id: "partly", text: "Partly. The shape is there, the detail lives in my head." }, { id: "fresh", text: "I reinvent it for almost every client." }, { id: "winging", text: "I'm honestly winging the delivery each round." }, ] }, // --- Life Integration --- { id: "family_presence", dim: "life_integration", text: "Is the business letting you be present for the life around it?", options: [ { id: "yes", text: "Yes. Work fits the life, not the other way around." }, { id: "mostly", text: "Mostly, with the odd week that swallows everything." }, { id: "often", text: "Often it's the life that gets squeezed, not the work." }, { id: "rarely", text: "Rarely. My family gets the leftovers of me." }, ] }, { id: "nervous_system", dim: "life_integration", text: "How's your nervous system carrying the business right now?", options: [ { id: "steady", text: "Steady. I work from calm, not adrenaline." }, { id: "okay", text: "Okay-ish, with predictable spikes around launches." }, { id: "wired", text: "Wired and tired. I'm running on cortisol." }, { id: "fried", text: "Frankly fried. I can't switch off." }, ] }, { id: "ideal_week", dim: "life_integration", text: "How close is your real week to the week you actually want?", options: [ { id: "close", text: "Close. I designed it and I mostly protect it." }, { id: "drifts", text: "It drifts, but I can pull it back." }, { id: "far", text: "Far. The week runs me." }, { id: "nothing", text: "There's no design at all. I react to whatever lands." }, ] }, // --- CEO Identity --- { id: "decision_rhythm", dim: "ceo_identity", text: "How do decisions get made in your business?", options: [ { id: "rhythm", text: "On a rhythm. I decide quickly and revisit on purpose." }, { id: "mostly", text: "Mostly fine, though big ones can sit for weeks." }, { id: "stuck", text: "I get stuck. Too many tabs open in my head." }, { id: "avoid", text: "I avoid deciding until something forces my hand." }, ] }, { id: "delegation", dim: "ceo_identity", text: "How does delegation actually feel for you?", options: [ { id: "natural", text: "Natural. I hand off outcomes and trust the result." }, { id: "learning",text: "I'm learning, but I still over-check the work." }, { id: "faster", text: "It feels faster to just do it myself." }, { id: "cant", text: "I can't seem to let go of almost anything." }, ] }, { id: "money_identity", dim: "ceo_identity", text: "How do you relate to money in the business?", options: [ { id: "owner", text: "Like an owner. I plan it, price for it, pay myself first." }, { id: "improving", text: "Improving, though I still avoid the numbers some months." }, { id: "anxious", text: "Anxiously. I react to the bank balance." }, { id: "fog", text: "It's a fog. I don't really know my numbers." }, ] }, // --- Expansion Readiness --- { id: "message_travel", dim: "expansion_readiness", text: "Does your message travel without you in the room?", options: [ { id: "travels", text: "Yes. People share it and it converts while I sleep." }, { id: "some", text: "Somewhat, if I keep feeding it personally." }, { id: "tethered",text: "It's tethered to me being live and present." }, { id: "no", text: "No. Nothing moves unless I'm actively pushing it." }, ] }, { id: "premium_path", dim: "expansion_readiness", text: "Do you have a premium pathway for people who want more of you?", options: [ { id: "yes", text: "Yes, a clear premium tier with a waitlist." }, { id: "informal",text: "Informally. I create something when someone asks." }, { id: "idea", text: "It's an idea I haven't built or priced." }, { id: "none", text: "No. My best clients have nowhere to go next." }, ] }, { id: "systems_ready", dim: "expansion_readiness", text: "If demand doubled next month, could your systems hold it?", options: [ { id: "ready", text: "Yes. Onboarding, delivery and team could absorb it." }, { id: "strained",text: "With strain, and a few late nights to patch the gaps." }, { id: "break", text: "Something would break. Probably me first." }, { id: "no", text: "No chance. I'm already at the edge." }, ] }, ]; /* ===================================================================== SEEDED SAMPLE RESULT — Leah / The Family-Costing CEO (the prototype routes every completed flow to this fixed result) ===================================================================== */ const SAMPLE_RESULT = { firstName: "Leah", completedAt: "8 June 2026", overallScore: 74, bandKey: "freedom_ready_build", archetypeKey: "family_costing_ceo", headline: "Leah, your business is not broken. It is leaking freedom through life integration.", archetypeLine: "You have built something real and respected. The cost is quietly being paid by your evenings, your presence and your capacity, not your revenue.", executiveSummary: "Your audit puts you in a Freedom-Ready Build. The offer is clear, the trust is strong, and people buy. What's leaking is freedom: the business is running on your personal capacity, and the life around it is absorbing the overflow. This is a structural fix, not a hustle problem.", dimensionScores: { offer_spine: 80, trust_production: 88, demand_engine: 74, sales_leadership: 78, delivery_leverage: 49, life_integration: 37, ceo_identity: 70, expansion_readiness: 72, }, primaryLeakKey: "life_integration", secondaryLeakKey: "delivery_leverage", primaryLeak: { meaning: "The business is progressing, but it is quietly taking too much from your energy, family presence, health and identity.", why: "A Freedom-Ready Build that leaks here doesn't fail loudly. It succeeds in a way that slowly costs you the exact life the business was meant to fund.", cost: "Evenings, nervous-system capacity, relationship presence, rest, and the feeling that the business supports your actual life.", }, sevenDay: { action: "Choose one non-negotiable boundary for the next seven days, then remove or move the one business activity that usually breaks it.", why: "You don't have a discipline problem, you have a design problem. Protecting a single boundary proves the business can hold a limit, which is the first repair.", }, thirtyDay: [ { t: "Name the life cost", d: "Write down exactly what the business is currently costing you in time, presence and capacity. You cannot redesign a cost you won't look at." }, { t: "Redesign the week first", d: "Build the week around energy, family and decision capacity, then fit the business into it, not the reverse." }, { t: "Change the rhythm that overrides it", d: "Identify the offer, delivery or launch pattern that keeps breaking your boundaries, and restructure that one thing." }, ], recommendedPathway: { key: "ffb_strategy_call", label: "Freedom Filled\u00ae Business strategy call", blurb: "A focused call to map the capacity and freedom repair, and the structural change that protects your week.", premiumLabel: "Apply for the Freedom Filled\u00ae Mastermind", premiumBlurb: "For established owners ready to build leverage and a premium pathway, by application.", }, signals: ["freedom_leak", "founder_dependency", "strong_trust"], tags: [ "ffp_audit_completed", "ffp_audit_band_freedom_ready_build", "ffp_audit_leak_freedom", "ffp_audit_archetype_family_costing_ceo", "ffp_audit_market_au", "ffp_audit_source_workshop", "ffp_audit_ready_call", ], }; /* helpers */ function bandFor(score) { return BANDS.find(b => score >= b.min && score <= b.max) || BANDS[0]; } function severityFor(score) { if (score < 50) return { key: "active", label: "Active leak", cls: "sev-active" }; if (score < 70) return { key: "watch", label: "Watch", cls: "sev-watch" }; return { key: "strong", label: "Strength", cls: "sev-strong" }; } function rankedDims(scores) { return DIMENSIONS.map(d => ({ ...d, score: scores[d.key] })).sort((a, b) => a.score - b.score); } /* ===================================================================== SEEDED ADMIN SUBMISSIONS ===================================================================== */ const SUBMISSIONS = [ { id: "FFP-2041", name: "Leah Marsh", email: "leah@thequietbrand.com.au", date: "8 Jun 2026", country: "Australia", stage: "established", offer: "group", source: "workshop", score: 74, bandKey: "freedom_ready_build", archetypeKey: "family_costing_ceo", primary: "life_integration", secondary: "delivery_leverage", pathway: "FFB strategy call", ac: "synced", pdf: "generated", reviewed: false, sample: true }, { id: "FFP-2040", name: "Priya Nair", email: "priya@nairconsulting.com", date: "8 Jun 2026", country: "United States", stage: "scaling", offer: "course", source: "podcast", score: 86, bandKey: "expansion_ready", archetypeKey: "expansion_candidate", primary: "expansion_readiness", secondary: "demand_engine", pathway: "FFM application", ac: "synced", pdf: "generated", reviewed: true }, { id: "FFP-2039", name: "Hannah Whitlock", email: "hannah@hwstudio.co.uk", date: "7 Jun 2026", country: "United Kingdom", stage: "inconsistent", offer: "services", source: "media", score: 52, bandKey: "patchwork_growth", archetypeKey: "manual_maxer", primary: "delivery_leverage", secondary: "ceo_identity", pathway: "FFB workshop", ac: "failed", pdf: "generated", reviewed: false }, { id: "FFP-2038", name: "Sofia Greco", email: "sofia@thegreco.studio", date: "7 Jun 2026", country: "Australia", stage: "established", offer: "membership", source: "partner", score: 68, bandKey: "freedom_ready_build", archetypeKey: "trust_rich_teacher", primary: "sales_leadership", secondary: "expansion_readiness", pathway: "FFB strategy call", ac: "synced", pdf: "failed", reviewed: false }, { id: "FFP-2037", name: "Renee Adams", email: "renee@reneeadams.co", date: "6 Jun 2026", country: "New Zealand", stage: "idea", offer: "services", source: "organic", score: 34, bandKey: "leaking_heavily", archetypeKey: "offer_fog_founder", primary: "offer_spine", secondary: "life_integration", pathway: "Nurture sequence", ac: "synced", pdf: "generated", reviewed: true }, { id: "FFP-2036", name: "Mei Tan", email: "mei@meitanhealth.com", date: "6 Jun 2026", country: "Canada", stage: "inconsistent", offer: "course", source: "podcast", score: 47, bandKey: "patchwork_growth", archetypeKey: "hidden_authority", primary: "demand_engine", secondary: "trust_production", pathway: "FFB workshop", ac: "retrying", pdf: "generated", reviewed: false }, { id: "FFP-2035", name: "Bec Sullivan", email: "bec@sullivansocial.com.au", date: "5 Jun 2026", country: "Australia", stage: "scaling", offer: "mix", source: "workshop", score: 79, bandKey: "freedom_ready_build", archetypeKey: "almost_ready_authority", primary: "expansion_readiness", secondary: "ceo_identity", pathway: "Premium expansion call", ac: "synced", pdf: "generated", reviewed: true }, { id: "FFP-2034", name: "Carla Mendez", email: "carla@mendezmethod.com", date: "5 Jun 2026", country: "United States", stage: "established", offer: "group", source: "media", score: 61, bandKey: "freedom_ready_build", archetypeKey: "launch_tired_leader", primary: "demand_engine", secondary: "life_integration", pathway: "FFB strategy call", ac: "synced", pdf: "generated", reviewed: false }, { id: "FFP-2033", name: "Jodie Pearce", email: "jodie@pearcepilates.com.au", date: "4 Jun 2026", country: "Australia", stage: "inconsistent", offer: "membership", source: "organic", score: 43, bandKey: "patchwork_growth", archetypeKey: "manual_maxer", primary: "delivery_leverage", secondary: "demand_engine", pathway: "FFB workshop", ac: "failed", pdf: "pending", reviewed: false }, { id: "FFP-2032", name: "Anaïs Dubois", email: "anais@studiodubois.fr", date: "4 Jun 2026", country: "Other", stage: "established", offer: "services", source: "partner", score: 71, bandKey: "freedom_ready_build", archetypeKey: "trust_rich_teacher", primary: "sales_leadership", secondary: "delivery_leverage", pathway: "FFB strategy call", ac: "synced", pdf: "generated", reviewed: true }, ]; window.FFP = { AUDIT, DIMENSIONS, DIM, BANDS, ARCHETYPES, COUNTRIES, BUSINESS_STAGES, OFFER_TYPES, SOURCES, QUESTIONS, SAMPLE_RESULT, SUBMISSIONS, bandFor, severityFor, rankedDims, };